Hotly Anticipated Wine Documentary SOMM will World Premiere at Napa Valley Film Festival – November 7-11, 2012
on Wednesday, November 7, 2012, it was announced today. SOMM (slang for “sommelier”) follows four
talented young sommeliers as they cram for the grueling, notoriously difficult Master Sommelier exam.
The exam – a test with one of the lowest pass rates in the world – covers everything to do with the pairing
of wine and food on a global level.
“We are honored to host the world premiere of SOMM,” said Marc Lhormer, Executive & Artistic Director
of the Napa Valley Film Festival (NVFF). “Not only is the content a perfect fit for the food and wineobsessed
culture of Napa Valley and the San Francisco Bay Area, but the film itself is a tremendously
well-executed, hilarious and compelling thrill ride of a documentary that will appeal to a broad moviegoing
audience.” To see the teaser trailer for SOMM, click here: http://bit.ly/SOMM_DOC.
In addition to its four engaging subjects, SOMM also includes appearances and enlightening commentary
from a who’s who of top food and wine personalities, including sommelier Rajat Parr, chef Michael Mina,
winemaker Bo Barrett, wine legend Fred Dame, and many others.
While the just-completed film has been courted by major international film festivals, SOMM’s filmmakers
were unanimous about where it should debut. Director/Producer Jason Wise said, “Nothing I have ever
done has meant more to me than SOMM. For me, there is only one logical place in the world to premiere
the film – it had to be where it started, in Napa Valley.” Cinematographer/Producer Jackson Myers
agreed, saying, “There is no other festival in the world that fits SOMM better than the Napa Valley Film
Festival. People go to Napa Valley to experience the world of wine, and SOMM’s overarching purpose is
to enrich people on that experience.”
Prior to its first public screening, SOMM is already generating media buzz and is poised to become one of
the breakout hits of this year’s Napa Valley Film Festival. “The greatest thing about this movie is that you
don’t have to be a wine expert to love it,” says NVFF Co-Founder Brenda Lhormer. “The level of
commitment these four guys show in their pursuit of this honor is staggering, and the movie is both
suspenseful and laugh-out-loud funny. SOMM is going to generate a lot of conversation.”
For NVFF Passholders, there will be multiple opportunities to see SOMM, and to meet the filmmakers and
featured sommeliers who will attend the festival’s screenings and related special events. SOMM’s
filmmakers and starring somms will also be special guests at the spectacular Festival Gala at Robert
Mondavi Winery on Thursday, November 8. Specific screening times, locations and many more
extraordinary food & wine events celebrating SOMM will be announced, along with the entire NVFF
programming schedule, on October 1, 2012.
As with all Napa Valley Film Festival presentations, buying a Festival Pass, Pass Plus or joining the
Patron Circle are the best ways to enjoy SOMM’s screenings and events. Passes are on sale now at http://napavalleyfilmfest.org/.
Pass levels and prices include:
Festival Pass ($250) offers 5 day access to all regular film screenings, filmmaker panels, wine
tasting pavilions and Passholder Perks at participating businesses valley-wide. Seasonal and local
discounts are available through 9/30/2012.
Pass Plus ($500) offers 5 day access all regular film screenings, filmmaker panels, wine tasting
pavilions and Passholder Perks at participating businesses valley-wide, PLUS access to the Festival Gala
at Robert Mondavi Winery, Celebrity/Filmmaker Tributes, Closing Night Awards & Wrap Parties.
Seasonal and local discounts are available through 9/30/2012. Note: this Pass will sell out in advance.
Only Pass Plus holders and Patron Circle members will be admitted to the Festival Gala.
Patron Circle Membership ($2,500 & up): For those seeking the most luxurious “red carpet”
festival experience, Patron Circle members are treated to special VIP receptions with filmmakers,
exclusive lounges, concierge services and unforgettable dinners pairing renowned Napa Valley chefs and
wineries. Patrons will enjoy a private screening of SOMM and be given unparalleled access to the most
elegant food & wine events with the SOMM team.
For more details:
Lodging Information: Advance lodging reservations during the Napa Valley Film Festival
(November 7-11, 2012) are strongly recommended. To see lodging specials with our preferred hotel
partners: http://napavalleyfilmfest.org/attend/lodging/ The Film Festival has partnered with City of Napa
lodging properties on an exclusive opportunity for select out of town guests to attend SOMM’s initial
screening and premiere party on Wednesday, November 7. Details on this special promotion will be
announced August 1.
General Information: The Napa Valley Film Festival, November 7-11, 2012, is a five-day immersive, indulgent celebration of film, artisan food and boutique wines. The second annual Festival will
light up the entire Napa Valley with walkable villages in the picturesque towns of Napa, Yountville, St.
Helena and Calistoga. Featuring over 100 new independent films and studio sneak previews, highlights
include Q&A’s and insightful panel discussions with filmmakers and actors; wine tasting pavilions; movieinspired menu items at select restaurants; lavish special events including Festival Gala, Celebrity &
Filmmaker Tributes, Closing Night Awards and Wrap Parties; late night festivities and more. For
information or to buy Festival Passes, on sale now, go to www.napavalleyfilmfest.org. To keep up on Festival news, go to Facebook: napavalleyfilmfest or Twitter: @napafilmfest. To see the teaser trailer for SOMM: http://bit.ly/SOMM_DOC For more information on SOMM, go to: http://www.facebook.com/sommdocfilm
Official Festival Sponsors: Meadowood Napa Valley, St. Regis Deer Valley, Robert Mondavi Winery,
Mercedes-Benz of Fairfield, Maserati North America, Terlato Family Wines, Raymond Vineyards,
Domaine Chandon, Traditional Home, 7×7 Magazine, The Hollywood Reporter, Wine Spectator, Food
Arts, WineCountry.com, City of Napa/DoNapa, Noble Rot Productions, Town of Yountville, Gaggenau,
Napa Valley Opera House, Classic Party Rentals and many others.
About the Napa Valley Film Festival & Cinema Napa Valley:
The Napa Valley Film Festival is produced by Cinema Napa Valley, a registered 501c3 non-profit organization
headquartered in Napa, California. The festival’s co-creators – and Cinema Napa Valley co-chairs – are Brenda and Marc Lhormer, producers and distributors of the feature film BOTTLE SHOCK about the historic upset victory by Napa Valley wines over the French at the1976 wine-tasting competition in Paris. BOTTLE SHOCK premiered at the 2008 Sundance Film Festival before going on to international theatrical distribution. The husband-and-wife team also ran the successful Sonoma Valley Film Festival from 2001 through 2008. In addition to producing the annual film festival, Cinema Napa Valley presents special film programs throughout the year and provides support to student filmmaking programs in Napa Valley schools. To learn more, visit www.napavalleyfilmfest.org and follow www.facebook.com/NapaValleyFilmFestival.