We talk with author and director Jon Reiss about his new book “Think Outside the Box Office” as well as his experiences making, marketing, and distributing his documentary “Bomb It!”. We also take a moment to address some new legislation proposed by the FTC targeting both bloggers and Twitter-ers who receive freebies in exchange for reviews, etc. Also as a follow-up from our previous show, we talk briefly about how Mark Webb has replaced Sam Raimi as the director of the Spider-Man franchise, and how Fox wants to reboot the whole thing.